Samy Deluxe

Samy Deluxe, born Samy Sorge on December 19, 1977 in Hamburg, is a German rapper. rapper and music producer. He is successful both as a solo artist and with the bands Dynamite Deluxe and ASD. He also works as a publisher, runs the Hamburg restaurant Gefundenes Fressen and ran his own label, Deluxe Records, for several years. With the association DeluxeKidz, formerly Crossover, he is committed to the cultural education of young people.

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Career

Samy was born in Hamburg to a German mother and a Sudanese father. When he was two years old, his Sudanese Muslim father left Germany and he grew up without a father. He moved with his mother from Barmbek to Hamburg-Eppendorf in 1980. Inspired by American rap by artists such as Public Enemy, Sorge began rapping in English himself. He initially formed the duo No Nonsens with producer DJ Dynamite before the two musicians founded the band Dynamite Deluxe together with Tropf in 1997.

With the single “Füchse” from the album “Bambule” by the Beginner Samy Deluxe first attracted attention in 1999. This was followed a year later by the single “Grüne Brille” by Dynamite Deluxe and Jan Delay and the debut of the Deluxe Soundsystem trio. The album, released on the Hamburg hip-hop label Eimsbush, reached number 4 in the German charts and became a critics’ favorite. After its release, Dynamite Deluxe disbanded.

However, both Tropf and DJ Dynamite continued to work with their former frontman. In April 2001, the then major label EMI released the solo debut “Samy Deluxe”, on which the rappers Afrob, Dendemann, Illo and Nico Suave made guest appearances. The single “Weck mich auf”, produced by Sleepwalker, became a successful flagship for the rapper’s career. After Samy Deluxe was involved in the Brothers Keepers project alongside musicians such as Xavier Naidoo, D-Flame and Torch, he founded the duo ASD together with Afrob in 2003.

They also released their first album together on EMI Who would have thought it? In the fall of the same year, Eimsbush filed for bankruptcy. Samy Deluxe then founded Deluxe Records as a sub-label of Capitol Records, which belonged to EMI at the time. He released his second solo album “Verdammtnochma!” via the label in 2004. A few months later, he represented his hometown in the first edition of the Bundesvision Song Contest initiated by Stefan Raab with the single Generation. There he finished in ninth place.

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Deluxe Records

The mixtape “So Deluxe, So Glorious” followed in the fall of 2005, including a song by US rapper DMX. In addition to releasing his own music, Samy Deluxe also used the Deluxe Records label as a platform for other rappers. With the sampler Deluxe Records – Let’s Go! he presented Illo and the Headliners as his first artists in the fall of 2005. This was followed by the mixtapes Big Baus of the Nauf and Deluxe von Kopf bis Fuß, which also featured the newly signed rappers Ali As, Snaga & Pillath, Manuellsen and Blade.

While Samy Deluxe remains under contract with EMI, Deluxe Records separated from its parent company in July 2007 and now operates as an independent label. The company presented another artist, Tua, at the end of the year. With the exception of him and Ali As, the label parted ways with all rappers in the following months, which is reflected in the compilation Liebling, ich habe das Label geschrumpft.

In 2008, Dynamite Deluxe released his comeback album “TNT”, on which Jan Delay is the only guest. Samy Deluxe’s third solo album “Dis wo ich herkomm” followed at the beginning of 2009, which focuses on his relationship with Germany and is accompanied by a book of the same name. At the end of the year, he released the mixtape Der letzte Tanz, which also marked the closure of the Deluxe Records label. In 2011, the rapper achieved his first number one album with “SchwarzWeiss”. As EMI Music was taken over by the Universal Music Group shortly afterwards, Samy Deluxe also changed his entrepreneurial home.

In 2012, he released the melodically beautiful album “Verschwörungstheorien mit schönen Melodien”, for which he developed the character of Mr. Sorge. The musicians Flo Mega, Marsimoto, Cassandra Steen and Megaloh are represented with guest contributions. With the mixtapes “Perlen vor die Säue” and “Gute alte Zeit” as well as the album “Männlich”, Sorge returned to the character of Samy Deluxe.

Further projects

In spring 2015, Samy Deluxe expanded his activities and opened the restaurant “Gefundenes Fressen” in Hamburg’s Karolinenviertel. This was an important step in his career that diversified his field of activity.

This was followed by the album “Blockbasta” via Four Music, another collabo project with Afrob as ASD. This album also features the singer Nena, whose album “Oldschool” was produced by Samy Deluxe shortly before.

In 2016, the Hagen native not only featured on Samy Deluxe’s sixth album “Berühmte letzte Worte”, but also on an impressive list of artists such as MoTrip, J-Luv, Chefket, Megaloh and Afrob. Together with them, he was part of the third season of “Sing meinen Song – Das Tauschkonzert”hosted by Xavier Naidoo. This program resulted in two samplers in which the rapper participated. The song “Herz gebrochen” by Samy Deluxe was also performed by Annett Louisan was also interpreted by Annett Louisan.

In 2018, Samy Deluxe produced the song “Aber” for rapper Eko Fresh, which proved to be a considerable success. Samy Deluxe also gave a concert as part of the MTV Unplugged series. The resulting live album “SaMTV Unplugged” featured numerous celebrity guests such as the Stieber Twins, Kool SavasCurse, Patrice Bart-Williams, Eko Fresh and Nena.

The following year, Samy Deluxe appeared as a guest of Max Raabe on MTV Unplugged in the show “Der perfekte Moment… wird heut verpennt”. One day after his 42nd birthday, he celebrated the “SaMTV Birthday Bash” in the sold-out Barclaycard Arena.

At the end of 2019, Samy Deluxe released his seventh solo album entitled “Hochkultur”. In the summer of the following year, he closed his restaurant “Gefundenes Fressen”. Since August 2020, he has hosted the weekly podcast “Hochkultur”, in which he talks to guests such as Leila Lowfire, Alice Hasters, Max Herre and Henning May about their lives, music and experiences. This podcast has developed into an interesting platform for inspiring conversations.

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Social commitment

Samy Sorge has been actively campaigning against xenophobia and right-wing extremism since the beginning of his career due to his personal experiences. A decisive step in this commitment was his involvement in the music collective “Brothers Keepers” from 2001, in particular with the successful single “Adriano (Letzte Warnung)”, which drew attention to the fate of Alberto Adriano, who was a victim of right-wing extremist violence.

Samy Sorge acted as an ambassador for World AIDS Day in 2006 and 2007, helping to raise awareness of this important issue. He also performed at the “Live Earth” charity event in Hamburg in 2007.

Another important commitment was supporting the “iCHANCE” campaign of the German Federal Association for Literacy and Basic Education. For him, mastering the German language was a basic requirement for his career.

In 2008, Samy Sorge felt the desire to become active and founded the “Crossover” association together with Julia von Dohnanyi and basketball player Marvin Willoughby. This organized hip-hop workshops that brought together students from different social backgrounds. The “DeluxeKidz” association emerged from “Crossover” in 2013 with the aim of introducing children and young people to music, language, dance and art, encouraging their creativity and boosting their self-confidence.

The association offered courses in areas such as breakdancing, rap, DJing, singing, graffiti and beatboxing at the Esche Jugendkunsthaus and in schools. The work with the DeluxeKidz led to two impressive performances at the Kulturfabrik Kampnagel. Samy Sorge has not only actively supported important social causes through his music, but also through his social commitment.

Awards

Samy Deluxe celebrated success early on in his solo career. In 2001, his single “Weck mich auf” reached number 4 in the German singles charts. A year later, his first album “Samy Deluxe” debuted at number 2 and received his first gold record for selling over 150,000 copies. He made it to number 1 with “SchwarzWeiss”. Three years later, his fourth album also went gold. In 2018, the single “Weck mich auf” reached gold status again after 17 years.

As a member of Dynamite Deluxe, Samy Deluxe was nominated in several categories at the 2001 Echo Awards and was named “Hip-Hop Act of the Year National”. The following year, Samy Deluxe won the Echo in the category “National Hip-Hop Act of the Year” and was nominated for the music video for “Weck mich auf”. In 2005, he was again nominated in the category “Artist/artist/group of the year hip-hop/R&B (national)”.

In addition to awards for music sales, Samy Deluxe has received other prizes, including the VIVA Comet 2001 in various categories and the MTV Europe Music Award for “Best German Artist”. He was awarded the Bravo Otto in the “HipHop National” category and received Hiphop.de Awards for his mixtape “Big Baus of the Nauf” and for his commitment as an ambassador for World AIDS Day. In 2012, he was honored with the Hamburg Music Award for “Outstanding Hamburg Artist Development”.

Studio albums

• 2001 Samy Deluxe
• 2004 Damn it!
• 2009 Dis where I come from
• 2011 Black and white
• 2012 Conspiracy theories with beautiful melodies
• 2014 Male
• 2016 Famous last words
• 2019 High culture
• 2023 High culture 2